It is quite ironic that, in one sense, engaging in social media can be one of the most anti-social behaviors one can do; sitting alone in a room, typing away on a computer was once the realm of solitary computer geeks, but it has now become an activity that most people engage in almost every day. Perhaps that is because human beings are, first and foremost, social beings and they crave a connectedness that social media offers. It should be no surprise that one of the greatest inventions of the twentieth century – the Internet – would became the watering hole of the twenty-first century; a place where human beings can quickly gather to socialize and connect with friends, family members and acquaintances in a way that was almost unimaginable only fifteen years ago.
The word “Encyclopedia” implies “a type of reference work, a compendium holding a summary of information from either all branches of knowledge or a particular branch of knowledge” and this book will attempt to be that and more. Social media has proven to be one of the greatest equalizers in the history of marketing, allowing mom and pop operations to successfully compete against multi-national corporation. This book will detail the many of the strategies that have been used by David's to successfully compete against the Goliath's of the business world.